Examining data analytics is a strong way to assess progress and performance. Analytics provides critical information to improve the overall digital strategy and primary Key Performance Indicators (KPIs) across social media platforms and websites. Here are some data analytics highlights from my time with the U.S. House of Representatives Ways and Means Committee.

Capitol Hill Analytics

5,534 followers gained

3,000+ content pieces

340+ press socials

60+ livestreams

90+ branded reports

250+ videos


Twitter

160% engagement increase

166% retweet increase

255% likes increase

270% clicks increase


Facebook

379% reach increase

188% engagement increase

184% views increase


YouTube

23% views increase

33% impressions increase


Annual Digital Report Template

Digital Analytics Report Templates

Social Media Audit Templates