FIA Analytics
Examining data analytics is a strong way to assess progress and performance. Analytics provide critical information to improve the overall digital strategy and primary Key Performance Indicators (KPIs) across social media platforms and websites. Here are some LinkedIn data analytics highlights from my time at the Futures Industry Association.
2,910 followers gained
390+ content pieces
23,472 page views
109% impressions increase
146% engagement increase
184% clicks increase
17,410 newsletter views
4,544 subscribers
Annual Audit Totals vs. 2023 Metric Growth
2023 metric totals compared to the annual audit totals increased significantly since implementing my social media strategy, best practices and structure. Total impressions increased by 109% and total engagement increased 146%.
LinkedIn Newsletter Launch Project
One of my long-term projects at FIA was the launch, implementation and management of the LinkedIn Newsletter feature for the company’s LinkedIn account. The first article was published at the end of May 2023 receiving 600 total views. Our latest November article received 2,500+ and the average number of views per article since June is 2,200 (and continues to grow). Additionally, newsletter subscribers have increased consistently month to month, with the greatest increase occurring in July 2023.